We're still heavily into the box. We love the box. We have amazing computers today, and amazing hardware in the pipeline. I still spend a lot of my time working on new computers, and it will always be a primal thing for Apple. But the user experience is what we care about most, and we're expanding that experience beyond the box by making better use of the Internet. The user experience now entails four things: the hardware, the operating system, the applications, and the Net. We want to do all four

   (Steve Job) 

By December it had become clear that Job's iCEO status had evolved from interim to indefinite.
(see also http://beariscool.blogspot.fr/2013/10/thats-why-i-dropped-interim-from-my.html#links)

The organization is clean and simple to understand, and very accountable. Everything just got simpler. That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

  (Steve Job)

We tend to focus much more.
People think focus means saying yes to the thing you've got to focus on. 
But that's not what it means at all. It means saying no to the hundred other good ideas that there are. 
You have to pick carefully. 
I'm actually as proud of many of the things we haven't done as the things we have done. 
 (Steve Job)

My job is to not be easy on people. 
My job is to make them better. 
My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects. 
And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.
   (Steve Jobs)

That's why I dropped the ‘interim’ from my title. 

I'm still called iCEO, though, because I think it's cool.

(Steve Jobs,  Fortune, Jan. 24 2000)

    Why not iCEO - as iPad, iphone, ipod, iPay... 

Dont' let the noise of others opinions drown out your own inner voice. 

(Steve Jobs)

There will always be skeptics.
There will always be disbelievers.
And there will always be Apple to prove them wrong. 
   (Steve Jobs) #quote

Why join the navy if you can be a pirate?
  (Steve Jobs)  #quote

Simplicity is the ultimate sophistication.
(Steve Jobs)