“If you put a marketing team and an IT team together, the marketing team's language is around 'concepts' and 'ideas' and 'strategies'. If you talk to an IT team, their language is around 'projects' and 'milestones', so how do you bridge those two?
“When we are working with marketing teams, an agile methodology is much better. A back-office team will say: 'Here’s my requirements, here’s what I need,' and you can go away and bring it back to them three or six months later and they will say ‘Thank you’ and off you go.
"But with the marketing teams, it’s much more: ‘Let’s try this and experiment with that.’ While the concept is there, the specifics might not be.”
(Jeanette Horan, IBM CIO, in «Techie among techies»)
“When we are working with marketing teams, an agile methodology is much better. A back-office team will say: 'Here’s my requirements, here’s what I need,' and you can go away and bring it back to them three or six months later and they will say ‘Thank you’ and off you go.
"But with the marketing teams, it’s much more: ‘Let’s try this and experiment with that.’ While the concept is there, the specifics might not be.”
(Jeanette Horan, IBM CIO, in «Techie among techies»)
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